In March of 1998 Fogle was a student at Indiana University who weighed 192 kg (425 lb). He began a 1,000 calorie a day diet consisting of nothing but the food available at his local Subway sandwich shop.
The story of his rapid weight loss was reported in his college newspaper, the Indiana Daily Student, and their printed account later received attention from the Associated Press and Men's Health magazine. Due to this positive publicity, the Subway sandwich company hired Fogle as its spokesman. He graduated from IU with a degree in Management and International Business and now maintains his weight with a normal 2,400 calorie-a-day diet.