Ellen Feiss (2002) It's possible that Apple's "switcher" campaign would have become a cult hit (or at least, a target of parody) all on its own. But we like to think that Ellen Feiss pretty much made the whole thing. In a short-lived commercial (Apple yanked it after too much attention and speculation), 15-year-old Feiss told a sad tale of stoner-sounding woe about a PC eating her paper and having to rewrite it. "It was kind of," she declared in red-eyed dismay, "a bummer." Oh, how we laughed. Oh, how we still do.