In 1957, Harold von Braunhut discovered a true freak of nature and recognized its potential to become one of the greatest marketing opportunities in history. After watching the creature known as Artema nyos, a relative to the bryn shrimp. Out of water it would appear dead and once introduced back into water it would mysteriously come back to life, without any suffered ill effects. He then began to sale them through mail order, around the early 1960's, packaging them in a box labeled "Instant Life" and they were sold for $.49 thought comic book advertisements. The fad kept growing and now 40 years later, his freaks of nature are still charming kids everywhere.